When Cars And Chips Collide

On an annual basis in Las Vegas, hundreds of thousands from across the globe flock to the the Consumer Electronic Show (CES) trade show to see the latest and greatest in consumer electronics and consumer technology. You might imagine the usual suspects in attendance but more than ever, automakers and auto-related companies are making their presence known.

Ford, as well as other major automakers and hundreds of auto industry players, attended the event to demonstrate and discuss their latest products. The 2017 show saw the largest auto presence ever. Steve Koenig, senior director of market research for the Consumer Technology Association, which organizes the CES show shared, “We’ve witnessed a rising tide of the suppliers and vehicle OEMs, and now big tech companies. It has definitely become the go-to event globally for vehicle tech … and it continues to grow.”

At the show, #Ford debuted its second-generation of autonomous Ford Fusions. Having recently completed 20 upgraded Ford Fusion Hybrid autonomous development vehicles, Ford plans to add 60 more by the end of 2017. Chris Brewer, Ford’s chief engineer of autonomous-vehicle development commented, “It’s been three years since we hit the streets with our first Fusion Hybrid autonomous research vehicle, and this latest version takes everything we learned and builds on it.”

It is more than apparent that cars and chips will continue to collide as we move ahead. Autotrader senior analyst Michelle Krebs added, “Obviously, CES has grown increasingly important for automakers to demonstrate that they are advanced technologically and they have innovative vehicles coming.”

As the Ford dealership NY with a reputation for excellence in sales and service, #BrewsterFord, www.brewsterford.com, has the just the right new or pre-owned Ford vehicle to meet your needs. Come by and let us help you find a new ride.

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